Whether you're a high school athlete aiming for a sports scholarship or a top-performing student striving to stand out in competitive college applications — we're here to highlight & accentuate your talents to get you noticed & recruited.
In today’s competitive world, standing out is essential. Our mission is to help students like you shine in front of top-tier universities—whether through athletic talent or academic excellence.
We create real opportunities by connecting students with institutions that value dedication, passion, and achievement.
Our team at Advancing Scholars and Athletes helps you move from ambition to admission by combining your talent with our tailored services:
Guidance tailored to your unique academic and athletic goals.
We promote your highlight reels and interviews to colleges nationwide.
Sharpen your skills with expert training tailored to your role.
From essays to submissions — we’re with you every step of the way.
We audit and manage your profiles to ensure a strong digital presence.
“As a head coach, one of my biggest responsibilities was promoting athletes to play beyond high school. Coach C.J. Fulwilder took on that burden—leveraging his strong college coaching network, talent for identifying players’ strengths, and understanding of what programs seek. If you’re a parent navigating recruiting, working with Coach C.J. is a huge advantage.”
“Coach CJ didn’t just teach me how to play corner—he built the foundation for my success. His mentorship took me from mastering technique and mental toughness to earning a scholarship at UCLA. Beyond football, he instilled values like discipline, preparation, and character that guide me today in my career at Creative Artists Agency.”
“As parents of a former student-athlete, we deeply appreciate the role Coach CJ played in our son’s football journey. From 2009 to 2013, he coached Steven Mitchell Jr. at Alemany High School, sharpening his defensive back skills and inspiring him as a leader, motivator, and mentor. The speed, work ethic, and determination Steven became known for were strengthened by the structure and support Coach CJ provided.”
“Coach CJ has been a true blessing in our lives. As a single parent of three boys, I met him in 2011 when my oldest, Dominic, was in middle school. He guided us in choosing the right high school, and with his mentorship, Dominic earned multiple Football and Track & Field scholarships, attended USC, and graduated. My other son, Diab, also attended Alemany, received a Track & Field scholarship to Cal Berkeley, and graduated. Coach CJ’s dedication never wavered—he always emphasized education, accountability, and character.”
“As a former student-athlete, Coach CJ was pivotal in helping me reach the next level. I had much to learn about consistency and maximizing my ability, and he knew that discipline and resilience were just as important as skill. He worked tirelessly to connect me with collegiate programs, taking a hands-on approach to recruiting. More than a coach, he was a mentor—always there to help me navigate challenges.”
“Coach CJ has been more than a coach—he’s a role model dedicated to preparing young athletes for the next level and for life. He goes the extra mile, supporting us in school, sports, and beyond. His mentorship took me from playing OLB at Alemany to Safety at UC Berkeley, and now to serving as a fireman with the Hayward Fire Department.”
“Coach CJ was more than a coach to me as a high school student-athlete. He was a mentor and friend who shaped my mental toughness and determination, fueling my success on the field and in the classroom. He understands what it takes to stand out in today’s competitive athletic landscape and connects easily with both athletes and parents.”
Hi, I’m CJ Fulwilder — founder of ASA, and a lifelong believer in the power of sports to shape young lives. As a former athlete turned coach, I’ve spent decades immersed in high school athletics across Southern California, coaching at every level — from small local schools to top-10 ranked programs. What started as a love for the game evolved into a mission: to help talented young student-athletes not just compete, but advance — in school, in sport, and in life.
With the college recruiting landscape rapidly changing — from the NCAA portal to NIL opportunities — it’s become harder than ever for high school athletes to stand out. Coaches have more data, more tools, and take fewer risks. That’s where ASA comes in. At ASA (Advancing Scholars & Athletes), my team and I create personalized game plans to help student-athletes get noticed by reputable universities. We don’t just focus on talent — we focus on strategy. We help students build strong academic-athletic profiles, get the exposure they need, and connect with programs that align with their goals. Over the years, it’s become second nature for me to spot raw talent and help refine it for the next level. I take pride in recognizing the potential others might overlook — and creating real opportunities for growth.
If you're a parent looking to help your student-athlete navigate the complex path to college sports — or a recruiter searching for dedicated, prepared athletes — ASA is here to support your journey.