Empowering students to secure spots at top-choice universities through tailored coaching & a powerful national network.

Whether you're a high school athlete aiming for a sports scholarship or a top-performing student striving to stand out in competitive college applications — we're here to highlight & accentuate your talents to get you noticed & recruited.

In today’s competitive world, standing out is essential. Our mission is to help students like you shine in front of top-tier universities—whether through athletic talent or academic excellence.

We create real opportunities by connecting students with institutions that value dedication, passion, and achievement.

Turning Talent Into Opportunity

Our team at Advancing Scholars and Athletes helps you move from ambition to admission by combining your talent with our tailored services:

Personalized Coaching & Consultation

Guidance tailored to your unique academic and athletic goals.

Talent Exposure & Media Showcasing

We promote your highlight reels and interviews to colleges nationwide.

Build Your Best Position-Specific Physical Training

Sharpen your skills with expert training tailored to your role.

Full-Support College Application Assistance

From essays to submissions — we’re with you every step of the way.

Social Media Review & Optimization

We audit and manage your profiles to ensure a strong digital presence.

BUILT TO LEAD ON THE FIELD & IN THE CLASSROOM • DEVELOPED FOR STUDENT-ATHLETES WHO DREAM BIG • FROM COACHING TO COLLEGE • WE TRAIN FOR THE NEXT LEVEL •

BUILT TO LEAD ON THE FIELD & IN THE CLASSROOM • DEVELOPED FOR STUDENT-ATHLETES WHO DREAM BIG • FROM COACHING TO COLLEGE • WE TRAIN FOR THE NEXT LEVEL •

BUILT TO LEAD ON THE FIELD & IN THE CLASSROOM • DEVELOPED FOR STUDENT-ATHLETES WHO DREAM BIG • FROM COACHING TO COLLEGE • WE TRAIN FOR THE NEXT LEVEL •

BUILT TO LEAD ON THE FIELD & IN THE CLASSROOM • DEVELOPED FOR STUDENT-ATHLETES WHO DREAM BIG • FROM COACHING TO COLLEGE • WE TRAIN FOR THE NEXT LEVEL •

BUILT TO LEAD ON THE FIELD & IN THE CLASSROOM • DEVELOPED FOR STUDENT-ATHLETES WHO DREAM BIG • FROM COACHING TO COLLEGE • WE TRAIN FOR THE NEXT LEVEL •

BUILT TO LEAD ON THE FIELD & IN THE CLASSROOM • DEVELOPED FOR STUDENT-ATHLETES WHO DREAM BIG • FROM COACHING TO COLLEGE • WE TRAIN FOR THE NEXT LEVEL •

BUILT TO LEAD ON THE FIELD & IN THE CLASSROOM • DEVELOPED FOR STUDENT-ATHLETES WHO DREAM BIG • FROM COACHING TO COLLEGE • WE TRAIN FOR THE NEXT LEVEL •

BUILT TO LEAD ON THE FIELD & IN THE CLASSROOM • DEVELOPED FOR STUDENT-ATHLETES WHO DREAM BIG • FROM COACHING TO COLLEGE • WE TRAIN FOR THE NEXT LEVEL •

DRAG →

DRAG

Testimonials

“As a head coach, one of my biggest responsibilities was promoting athletes to play beyond high school. Coach C.J. Fulwilder took on that burden—leveraging his strong college coaching network, talent for identifying players’ strengths, and understanding of what programs seek. If you’re a parent navigating recruiting, working with Coach C.J. is a huge advantage.”
Head Coach · Saint Francis High School, La Cañada Flint Ridge
“Coach CJ didn’t just teach me how to play corner—he built the foundation for my success. His mentorship took me from mastering technique and mental toughness to earning a scholarship at UCLA. Beyond football, he instilled values like discipline, preparation, and character that guide me today in my career at Creative Artists Agency.”
Colin Samuel · Former Student at Bishop Alemany, Scholarship to UCLA
“As parents of a former student-athlete, we deeply appreciate the role Coach CJ played in our son’s football journey. From 2009 to 2013, he coached Steven Mitchell Jr. at Alemany High School, sharpening his defensive back skills and inspiring him as a leader, motivator, and mentor. The speed, work ethic, and determination Steven became known for were strengthened by the structure and support Coach CJ provided.”
Steven & Nicole Mitchell · Parents of USC & NFL player Steven Mitchell Jr.
“Coach CJ has been a true blessing in our lives. As a single parent of three boys, I met him in 2011 when my oldest, Dominic, was in middle school. He guided us in choosing the right high school, and with his mentorship, Dominic earned multiple Football and Track & Field scholarships, attended USC, and graduated. My other son, Diab, also attended Alemany, received a Track & Field scholarship to Cal Berkeley, and graduated. Coach CJ’s dedication never wavered—he always emphasized education, accountability, and character.”
Mikessa Davis · Parent of Dominic & Diab, Bishop Alemany Students
“As a former student-athlete, Coach CJ was pivotal in helping me reach the next level. I had much to learn about consistency and maximizing my ability, and he knew that discipline and resilience were just as important as skill. He worked tirelessly to connect me with collegiate programs, taking a hands-on approach to recruiting. More than a coach, he was a mentor—always there to help me navigate challenges.”
Diab Davis · Former Student at Bishop Alemany, UC Berkeley
“Coach CJ has been more than a coach—he’s a role model dedicated to preparing young athletes for the next level and for life. He goes the extra mile, supporting us in school, sports, and beyond. His mentorship took me from playing OLB at Alemany to Safety at UC Berkeley, and now to serving as a fireman with the Hayward Fire Department.”
Quentin Tartabull · Former Student at Bishop Alemany, UC Berkeley
“Coach CJ was more than a coach to me as a high school student-athlete. He was a mentor and friend who shaped my mental toughness and determination, fueling my success on the field and in the classroom. He understands what it takes to stand out in today’s competitive athletic landscape and connects easily with both athletes and parents.”
Brandon Nash · Former Student at Beverly Hills High School, University of Arizona

A Message From Our Founder

Hi, I’m CJ Fulwilder — founder of ASA, and a lifelong believer in the power of sports to shape young lives. As a former athlete turned coach, I’ve spent decades immersed in high school athletics across Southern California, coaching at every level — from small local schools to top-10 ranked programs. What started as a love for the game evolved into a mission: to help talented young student-athletes not just compete, but advance — in school, in sport, and in life.

If you're a parent looking to help your student-athlete navigate the complex path to college sports — or a recruiter searching for dedicated, prepared athletes — ASA is here to support your journey.

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Empowering students to secure spots at top-choice universities